Why you should treat content marketing like parenting

The other day, I had the realization that the correct content marketing strategy looks a lot like parenting that follows the proverb – “It takes a village.”

The amount of content continues to grow.

The tiny little dot is the 1 trillion pages on the Internet that existed in 2008.

 

The growth of digital content

Creating all the content yourself is impossible.

To stand out, or have your company stand out – you need a village. Lots of people chipping in. Different types of content. Different opinions. Different lengths. Different styles.

Check out the full article at Compendium – a great content marketing platform and my new employer. ;)

This is water. An amazing video about adulthood.

Everyone in college, who has been to college or who is working should watch this video.

Amazon gave me my money back and told me to keep the item?

Wow.

I ordered a new pair of batting gloves for softball season since my stuff is in storage and I won’t have it back in time (Packrat). The order arrived the day that our team was removed from the league for too few players (pre-season injuries).

Obviously, I planned to return the item. I went through the normal steps of starting that process and this happened.

amazon-free-return

Way to exceed my expectations Amazon! I’m sure there is some element of shipping cost vs. purchase price, but this is pretty awesome.

How would your company have handled this issue?

The power and emotion of a well done use case

Use cases are tough.

You have to take the product or service you love and condense all of that goodness into a few quick stories or proof points. Many companies are doing a use case per feature these days.

To me, that doesn’t always work because you may have 10 “use cases” and only 2 appeal to the average user.

Google just nailed this. Google Now / Search is powerful. Maybe even all-knowing. It is easy to describe, but difficult to grasp.

Enter a well done use case and experience:

Now, all we have to is emulate this experience with all of our products. :)

Facebook Graph Search ‘gon find you

It is time to review your privacy settings.

Specifically, your Facebook Likes and activities. 

Facebook Graph Search is pretty awesome. Imagine nearly endless pivots for search criteria.

blog_image_facebook_graph

Now imagine all of the data captured through your Facebook use since you joined. Crap.

In college, tons of people liked (at least on Facebook) drinking, hooking up, smoking weed, partying, sleeping late, etc. Now, Facebook has given users the power to find which of those poor saps left that information public.

Here’s an example that could ruin marriages. A recent app, Bang with Friends, has been going viral on Facebook and in tech press. Imagine Hot or Not except you’re picking folks you would like to hook up with – by folks, I mean friends. Don’t worry… they’ll only see it if they want to hook up with you too. A little panic, but many are okay with that. For single folks, go for it. But, that would be too easy.

Suppose someone is married. They add Bang with Friends and remove it from their activity feed so their spouse doesn’t see it. Whew. Close one. They carefully prune through their friends to pick the potential hook-ups that would use discretion to protect the sanctity of their marriage (cough). Not so fast. Most relationship statuses are public. Facebook shares your app usage. Want to see what that looks like?

Facebook Graph Search fail

Search women, men, location, religion, etc. This ain’t gonna be pretty.

At the end of the day, don’t be stupid. Don’t do stuff like this. Here is a detailed guide to make sure you don’t get caught with your pants down.