Customer-centricity and the power of thank you

This is seriously one of the best marketing campaigns I’ve seen in a long time. TD Ameritrade took the time to thank their customers in a very unique way. Take a few minutes and watch this.

Without happy customers, your business won’t last very long. What are you doing to make them feel special? I bet TD Ameritrade will have each of these customers for life (not to mention they did many other things during this campaign).

Why you should treat content marketing like parenting

The other day, I had the realization that the correct content marketing strategy looks a lot like parenting that follows the proverb – “It takes a village.”

The amount of content continues to grow.

The tiny little dot is the 1 trillion pages on the Internet that existed in 2008.

 

The growth of digital content

Creating all the content yourself is impossible.

To stand out, or have your company stand out – you need a village. Lots of people chipping in. Different types of content. Different opinions. Different lengths. Different styles.

Check out the full article at Compendium – a great content marketing platform and my new employer. ;)

This is water. An amazing video about adulthood.

Everyone in college, who has been to college or who is working should watch this video.

Amazon gave me my money back and told me to keep the item?

Wow.

I ordered a new pair of batting gloves for softball season since my stuff is in storage and I won’t have it back in time (Packrat). The order arrived the day that our team was removed from the league for too few players (pre-season injuries).

Obviously, I planned to return the item. I went through the normal steps of starting that process and this happened.

amazon-free-return

Way to exceed my expectations Amazon! I’m sure there is some element of shipping cost vs. purchase price, but this is pretty awesome.

How would your company have handled this issue?

The power and emotion of a well done use case

Use cases are tough.

You have to take the product or service you love and condense all of that goodness into a few quick stories or proof points. Many companies are doing a use case per feature these days.

To me, that doesn’t always work because you may have 10 “use cases” and only 2 appeal to the average user.

Google just nailed this. Google Now / Search is powerful. Maybe even all-knowing. It is easy to describe, but difficult to grasp.

Enter a well done use case and experience:

Now, all we have to is emulate this experience with all of our products. :)