Feb 20, 2012

Check out this killer Digital Marketing Training Camp featuring Peter Shankman!

Learn more and register! http://bit.ly/digitalmarketingcamp

Check out the agenda below!

8:30 AM– 9:00 AM	Networking Coffee Coffee and breakfast for attendees and speakers
9:30 AM– 10:30 AM	Keynote: Deliver Amazing Customer Service with Social Media The Digital Marketing Training Camp will kickoff with a presentation from Peter Shankman. He will be leading off with the Social Media and Customer Service section. Peter is a New York Times Best Selling Author, in addition to a highly sought after speaker. Every attendee of the Triangle AMA Digital Marketing Training Camp gets a copy of Peter Shankman’s latest book followed by a Q&A session with Peter Shankman.
10:45 AM– 11:45 AM	The Future Of Mobile – A republic wireless Case Study Brian Dally General Manager, republic wireless republic wireless is an innovative new carrier spearheading a wireless freedom movement to return value and control of the smartphone experience to their members. republic wireless is a division of Bandwidth.com, whose network and solutions also power other innovative communication services such as Google, Pinger, Skype, Groupme, RingCentral, Phonebooth, and many others.
12:00 PM– 12:45 PM	Lunch
1:00 PM– 1:50 PM	How To Leverage Video To Drive Conversions David Rose COO, Magnet Video As COO of Magnet Video, David is responsible for overall corporate strategy, finance, sales & marketing, product development and operations. MagnetVideo delivers complete online video marketing solutions that help our clients increase the effectiveness of their content marketing and lead generation strategies. David has more than 15 years of leadership experience with Fortune 500, high-growth and start-up companies in the technology, Internet and media industries, where he repeatedly obtained results by driving new product and market innovations.
2:00 PM– 2:50 PM	Search Engine and Landing Page Optimization Jenny Halasz President at JLH Marketing, Inc. Jenny has over a decade of experience in all aspects of online marketing. She develops technical and content strategies for clients, leads workshops and training, and speaks and blogs about all things search. Jenny’s worked with dozens of top companies including Motorola, Lowe’s Home Improvement, SAP, Four Seasons, Humana, Black & Decker, and CitiBank.
3:00 PM– 3:50 PM	Engaging Customers with Gamification Campaigns Jon Barlow Vice President, Senior Creative Technologist, Capstrat The role of Creative Technologist is, as the name would suggest, a hybrid between a creative role and a technical role. This position provides solutions that properly blend design, technology and strategy. Jon has exemplified this role as a digital strategist and digital marketing professional working in website design, UX, paid search, SEM/SEO, email and social media outreach for a variety of customers in the healthcare industry.
4:00 PM– 4:50 PM	Steps to Converting Existing Visitors to Customers Using Data, Testing and Personalization Gregory Ng Chief Experience Officer – CXO at Brooks Bell An award-winning creative director, designer and direct marketer, Gregory Ng has developed effective, integrated, results-driven marketing programs for Global Fortune 1000 clients with an expertise in the high tech and financial verticals for over 12 years. As CXO (chief experience officer), Greg is responsible for ensuring that marketing strategies are realized through exemplary creative work. Gregory’s direct experience runs deep and includes working for clients like Dell, Bank of America, American Express, Fidelity Investments, the Salvation Army, Microsoft, DSW Shoe Warehouse and Dunkin’ Donuts.
5:00 PM– 7:00 PM	Networking Social

Five Ways to Harness The Power of Community

At Social Fresh East, I was tasked with helping folks harness the power of community – even if they may not have clearly defined communities. My slides can be found below and the video can be found at Social Fresh Academy shortly!

Five Ways to Harness the Power of Community

View more presentations from Chris Moody

Feel like you don’t have a community? Are people not talking about your product or service? There are still some easy ways to develop a community. Chris will walk through several examples and review the best practices of creating and harnessing the power of an online community.

When Larry Met Sergey – an interactive graphic

Ever wanted a really cool graphic of the history of Google? Get started below. :)
Created By Online PhD

Control your social media with if / then statements

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