Chris Moody
Social Media
How the incredible Old Spice videos are being made and a few of my favorites
Jul 15th
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If you’ve lived under a rock the last two days… you may have missed that Isaiah Mustafa (the man on a horse) is responding to individual tweets, Facebook and Youtube comments. The videos are hilarious and personal.
ReadWriteWeb just posted some insight into how the videos are being made. Check it out.
The fact that these videos are being made very close to real time is something astonishingly new. Old Spice is rapidly building a loyal community of followers by using an innovative campaign.
It will be interesting to see how long this continues and what they’ll do to follow it up.
Which video is your favorite?
A few of my favorites are below, including replies to two friends named Jason (Peck and Keath).
Response to @jasonpeck
Response to @jakrose
Response to Alyssa Milano
Response to 12755JDH
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SXSWi 2010 & Community Part 3: Rockstars, Ninjas and Gurus are People Too
Apr 14th
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@UnMarketing is the opposite of unfriendly.
Why Polaroid pictures? Check out the intro to this project.
Rockstars, Ninjas and Gurus (oh my?)
Featuring: Guy Kawasaki, Tim Ferriss, Pete Cashmore, Barb Dybwad and Scott Stratten
First off, rockstars, ninjas and gurus get a bad rap. All three of these words have a perception problem thanks to the overnight “successes” that are self-proclaimed thought leaders. If you need examples, check out Justin Kownacki’s Marketing Douchebags blog (note: douchebag is a banned word where I work and professionally, I no longer condone its usage…personally however…).
Frankly speaking, there are rockstars, ninjas and gurus in the new marketing industry (meh – whatever term you prefer). You can dodge those words, you can shun/unshun me and you can even ridicule me… but I follow several rockstars, I’ve met a few ninjas and I’ve chatted with a guru or two. So eat it.
Whatever terminology you prefer (or despise), there are innovators. There are people who come up with incredible content. There are blogs that you read and scratch your head thinking “why can’t I bring it this strong with every post.” I won’t name drop (I do that later), but you all know a few even if you don’t want to admit it.
The people you admire are still people.
There I said it! Chris Brogan is human and tells funny jokes. Guy Kawasaki really is passionate about technology. If you are genuine and engage with them, they may even talk back!
I’m not famous and I probably never will be (le sigh), but I’d imagine that if I were… I’d welcome the opportunity to talk to people that treat me like I’m one of the guys. Even though strangers may know that I dig The Office and my friends call me Moody doesn’t mean that I don’t like meeting and engaging with new folks.
This leads me to several examples of cool (in my opinion) conversations that I had with various rockstars, ninjas and gurus in my small corner of the world.
Guy Kawasaki really does like technology.
During one of the exhibit hall days, I noticed that Guy Kawasaki was chatting with someone from the Phonebooth.com team. I didn’t want to butt in to their conversation, but as soon as they wrapped up, I said “Hey Guy. I’m Chris Moody and I’m a huge fan.” Yes it wasn’t the smoothest intro, but I am a big fan of Guy’s work, I dig Apple and I love Alltop. We chatted for a few minutes and then I had the chance to tell Guy about Phonebooth and the cool things we were doing there (with his approval of course). There was no push, no ask, just a conversation about a cool technology with a really smart technology dude.
Key Takeaway: Guy truly is passionate about technology and cool new products. It is extremely evident and makes me appreciate his work even more. It didn’t hurt that Guy said to Kick butt with Phonebooth.
Tim Ferriss cares about his fans.
There is a bit of a back story here, but Marcie Barnes (another awesome person in NC) happens to work with the Four Hour Work Week forum and community. Tim is a cool dude. I can’t begin to serve his bio justice, but essentially… if he sets his mind to something, he does it. Best-selling author, world record holder, Tango champion, Japanese horse archer, etc. The concept of Four Hour Work Week is a perfect fit for the concept of Phonebooth and we talked with Marcie about giving Tim the ability to join the beta program.
There was a huge commotion on the exhibit hall floor and a large line formed. One of my colleagues mentioned that the author of Four Hour Work Week was signing autographs. Small world we live in. I waited in line for over 30 minutes and still hadn’t made it near the front. Tim sent a runner to tell everyone in line that he wouldn’t leave until everyone had a chance to chat with him. I thought that was pretty cool. I made it to the front of the line to find that I couldn’t even pay for the book, Tim was giving them away to fans… awesome. He was engaging with his community and providing value.
Key Takeaway: Tim exemplifies the fact that if you love what you do, it doesn’t really feel like work. He also cares about the people that dig his stuff and was willing to take the time to show everyone that. That resonates with me… and I now have the latest edition of his sweet book.
The Mashable folks are cool people.
Odds are if you’re into social media, you know Mashable. Even better odds that if you are a female into social media, you know who Pete Cashmore is… yes Emily I am talking about you. Mashable ran a great piece on Phonebooth Free the day we launched and I was looking forward to meeting some of the folks that make them great. We ran into Pete at Tweet House and everyone’s favorite all-around good guy and beer blogger, @SchneiderMike made the intro. We had a very brief chat, but had the time to get a pic together.
@DarrenMurph told me that I had to meet Barb Dybwad at SXSW. Word of mouth is huge in my opinion… so I knew that Barb was cool. We had chatted via Twitter, but as soon as she walked towards the Phonebooth exhibit, I knew it was her (I have a pretty high success rate identifying people by seeing their avatars… I was incorrect once at SXSW though… doh). Barb was even cooler in person than she is online and props to Darren for introducing me. It is always great to meet genuine folks.
Key Takeaway: Mashable is Mashable because of the people. You can find great writers. You can find great content. You can’t always find great people that can put it all together. Everyone I’ve dealt with or talked to at Mashable has been awesome (Pete, Barb, Christina and Josh).
@UnMarketing is the opposite of unfriendly.
Scott Stratten is one of the most authentic people you’ll ever meet. He’s the same sarcastic guy that broke up with a hockey team and he practices what he preaches. I haven’t told Scott this (hello there Scott), but he actually has one of my favorite personal brands. While I do think the bio at un-marketing.com could be revamped to reflect his awesomeness… I believe that Scott is the same Scott everyday, everywhere. That’s powerful to me.
I was introduced to Scott through Summer Joy and our love for sarcasm was evident in the first few seconds. Over the course of SXSW, we hung out at a few venues (including TechKaraoke) and my view on personal branding was further solidified.
You can only be the person you are.
Yes that is simple. Yes that is obvious. But it is often overlooked. Who you are in person must match who you are online. If you aren’t in an industry where you can be yourself at a major networking event… run. Run as fast as you can until you find the place where you fit and where you belong. This is critical to me. If you can’t be yourself, you’ll eventually hit a wall and wonder what the hell you’re doing with whatever it is that you’re doing (read that slowly).
Key Takeaway: Make sure that your personal brand online and in person is a strong match. You can fool people into thinking you’re the best person in the world for a little while, but eventually… the truth will come out. Address that from the beginning and be the wonderful, perfectly imperfect person you are.
In summary: Treat others how they want to be treated. Even if you’re a fanboy, have an engaging conversation. If someone digs what you do, appreciate them. Your company is only as good as the people running it. Be yourself and only yourself. What did I miss?
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SXSWi 2010 & Community Part 2: TWSS, Chevy, Gowalla and Cowgirls
Apr 1st
TweetTWSS
Cowgirls
Why Polaroid pictures? Check out the intro to this project.
TWSS, Chevy, Gowalla and Cowgirls
Who: Chris Barger, Mike Schneider, Cowgirls
Where: The Tweet House at Mellow Johnny’s Bike Shop
When: March 12, 2010
TWSS 
If you watch The Office, odds are you know that TWSS stands for That’s What She Said…
If you’ve hung out with me… you’ve probably heard me say that. It may be a bit overused, maybe cliche, maybe even unoriginal, but saying TWSS is a bit of an addiction (it is even my ringtone at work).
At Social Fresh Tampa, I issued a bit of a challenge by asking if anyone could formulate an intelligent question that included “that’s what she said” and ask it in a panel. Long story made short, Chris Barger (@cbarger) smashed my challenge by using my favorite phrase while on a panel.
We chatted afterwards and ended up building a relationship over a silly catch-phrase from a popular TV show. At SXSW, Chris invited a group of folks to The Tweet House and even hooked some of us up with VIP passes.
Chris is a great guy and doing incredible things at Chevy, but essentially, our friendship started over something funny.
That’s why I encourage folks to be themselves… you never know what quirk or characteristic you have that may automatically connect you to someone else.
Chevy and Gowalla
Chevy is doing some incredible things in the social media space and made a huge impact at SXSW. As mentioned, knowing Chris led me to The Tweet House (a sweet event that Chevy and Mellow Johnny’s hosted). One of the first few folks that I connected with there was Mike Schneider (@schneidermike).
Mike walked in wearing a sweet Gowalla t-shirt and a group of us were hanging out and chatting. He began to tell an incredible story about how he landed in Austin and checked in on Gowalla at the airport. He was prompted with a special offer to get a free ride to his hotel from Gowalla and Chevy. Mike, as most of us would, immediately accepted the offer.
He was greeted by @jw of Gowalla and one of his SXSW goals (meeting the folks at Gowalla) was achieved as soon as he landed. Chris Barger and Chevy helped to make this happen…
To make sure we’re all still together, TWSS helped form a relationship with Chris and mutual friends led me to meet Mike. Mike and Chris were then introduced through shared connections and were able to chat about a unique experience.
Relationships, networking and being social will always stick around. New tools and technologies don’t detract from those connections, but can actually enhance and strengthen the friendships we can form.
Cowgirls
The Tweet House party had lovely and talented hosts that we all affectionately referred to as “cowgirls” (we were in Texas). They were all friendly, served everyone drinks and seemed curious about the strange contraption I had with me (Polaroid style cameras aren’t very chic).
We asked if they’d like a photo together and then told them they could write anything they wanted as their caption. Many folks had a creative brain freeze when handed my fine point Sharpie, but Anita and Tiffany wanted to play off of a previous picture with Sledge, “My Hoodie.” Their choice was “My Boobies.”
We all laughed and eventually convinced them to take the high road, but it was a memory. A shared experience by 5-10 people.
As we build, grow and interact with our communities… are we stopping to smell the proverbial roses? Are you documenting your experiences? Are you reliving memorable moments? If not, you should start! :)
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SXSWi 2010 & Community Part 1: The Hoodie
Mar 27th
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SXSWi 2010 Polaroids - click me
Today the world is full of digital tools to facilitate communication, build relationships and help us immerse ourselves in communities. At times, I feel like we are all too dependent on the digital tools and many of us neglect building true, lasting relationships in person.
While most of my time at SXSWi was spent launching Phonebooth Free, I wanted to find a way to do something a little old-fashioned… actually document some of the cool relationships, stories and experiences in a non-digital manner.
I chose pictures… yes, Polaroid style pictures. I’ll have a series of posts with a picture and the story or experience behind it.
The Hoodie
Who: Sledge (aka Chad Sattler)
Where: The Tweet House at Mellow Johnny’s Bike Shop
When: March 12, 2010
For those of us that know Sledge, you know that he’s one of a kind. He’s an incredible Art Director, one of the best photographers you’ll ever meet, and pretty hilarious. We beat the crowd and arrived at The Tweet House before the party that night… but it was a little chilly. There happened to be a girl’s hoodie on the bench where we sat, which led to the first photo of the week…
Sledge rocked the hoodie the entire night even though it was a few sizes too small, skin-tight and we had no clue who left it there. It was memorable. It made people laugh. Are you finding ways to capture memorable moments in your community?
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You had me at hello – @GoDaddy reaches out
Mar 1st
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A couple of weeks ago, I had a domain that was set to auto-renew. Due to a bank issue, a lack of process understanding on my end, and a bit of confusion on the @GoDaddy interface (which I do think needs a little improvement)… my domain expired.
I logged in a few times to make sure the domain would renew and noticed that I had it set to auto-renew and had updated payment information tied to my account. I did not, however, tie my payment information with that specific domain. That was on me and was the lack of process understanding I mentioned.
I called @GoDaddy support and after 10 minutes or so had a good discussion with a helpful support rep. I was satisfied with his service, but a bit displeased with the end result. The approximately $11 domain name that I wanted to renew ended up costing me $90 with a redemption fee. I knew it was my fault and admitted as much, but still felt a little wronged.
As everyone is accustomed to doing, I tweeted my experience. Granted, I couldn’t describe the whole situation in 140 characters AND I am used to fielding positive and negative feedback from social media at work, but I was still a bit surprised by the response.
Several minutes later I had a voicemail from The Office of the President at GoDaddy. Not a tweet, not a DM, not an email, but a phone call. I was immediately happy.
Yes I am a dork with that. Todd Barr (@tbarr) and I love reaching out via the phone to respond to Twitter complaints or questions we receive at @Bandwidth… and it has a personal touch that is frequently lost.
I had a great conversation with Brian at GoDaddy. I asked him some questions about how they reach out and deal with social media and his department isn’t responsible for the social media interaction… it was escalated to them. I love that. We do that and in my opinion… it matters to customers.
Brian explained in great detail (although not boring and overly extensive), what happened and that they would like to refund me $40.
I was happy. I messed up, and admitted it. @GoDaddy went above and beyond just to show that they were listening. To me, that is what it is all about.
Honestly, it was the best $50 I’ve spent on web hosting and I even bought two additional domains at @GoDaddy last night after the call.
Kudos for listening. It does matter…
