Backlinking’s impact on marketing – an open discussion with Garrett French and Al Scillitani

Any sane marketer these days is trying to be in tune with SEO (search engine optimization), SEM (search engine marketing), as well as social media. The combination of all of those elements together gets you the most bang for your buck. Think of it as a product portfolio… technically, you could go with just one, but why not diversify to broaden your earnings and lower your risk?

Backlinking is a critical element of any solid online marketing campaign. The ability to identify the appropriate link sources, reach out to them and acquire a backlink with great anchor text is an art. Personally, it is something that I’m trying to improve.

I had the chance to chat with Garrett French of Ontolo (one of the smartest backlinking dudes around) and Al Scillitani of Phonebooth (analytics genius, colleague and all around nice guy) to learn more about backlinking.

Learn about backlinking in less than 20 minutes:

  • An introduction to backlinking
  • How backlinking impacts marketing
  • How social media is changing backlinking

Are you experimenting with backlinking and integrating it into your marketing campaigns?

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Still not sure who wrote this post? I'm Chris Moody.


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  9. Hi Chris. Sorry for the Offtopic, but I know that a lot of time before you had a problem with your Twitter widget using Mystique. You said that it wasn’t working. Well, I visited your blog in order to discover if you solved the problem and well, I think that is true.

    Could you tell me what did you do to solve it? My Twitter Widget is always loading and never displays my recent tweets. That happened to me since I have installed W3 Total Cache.

    I’m waiting for your response.


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