The power and emotion of a well done use case

Use cases are tough.

You have to take the product or service you love and condense all of that goodness into a few quick stories or proof points. Many companies are doing a use case per feature these days.

To me, that doesn’t always work because you may have 10 “use cases” and only 2 appeal to the average user.

Google just nailed this. Google Now / Search is powerful. Maybe even all-knowing. It is easy to describe, but difficult to grasp.

Enter a well done use case and experience:

Now, all we have to is emulate this experience with all of our products. :)


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