The Now Revolution by Jay Baer and Amber Naslund – Book Review and Giveaway

In case you’ve been living in a cave, Jay Baer and Amber Naslund have teamed up and published The NOW Revolution – 7 Shifts to Make Your Business Faster, Smarter, and More Social (affiliate link).

Their new book has been receiving rave reviews and I received a copy with the understanding that I would share my thoughts after reading it…

There is a high probability that this book will frustrate you.

Yes… frustrate you, but follow me here. Jay and Amber have decided to tackle the challenge businesses are facing to adjust to being social and not just doing social. For those of us in or around the “social” industry, we completely grasp this concept.

The NOW Revolution is organized into seven sections – the 7 shifts mentioned in the title. Each shift walks us through the process of becoming social, scalable and sustainable. There are action items, questions, summaries and plenty of additional documents linked via Microsoft Tag technology.

But, you’re wondering why this book may frustrate you.

Most companies are not social.

Even the companies that do social.

Most companies have processes and organizational hierarchies that inhibit being social.

If you have a finger on the pulse of where you work… there is a good chance that reading an actionable guide of what you should or can do to infuse social into your business will lead you to the conclusion How the *$&^ am I going to make this happen?

Being a social company is not a fluffy thing. It isn’t a trendy thing. It isn’t creating cool content that is sharable. It is changing the entire culture of your organization and embracing the fact that there are TONS of things out of your control.

If this was an easy thing to do, we wouldn’t need a book, guide, agency or consultant to help.

What will you get out of The NOW Revolution?

  • Lots of ideas for things to do within the workplace
  • A better understanding of scaling social
  • What to look for and cultivate in employees to become more social
  • How to handle real-time crises
  • A more in-depth knowledge of what listening and monitoring really means
  • Potentially frustrated, depressed or overwhelmed trying to make this happen

Again, I’d like to reinforce the fact that if this was easy… every company would be social. This book when read, understood and placed in the correct hands can be a catalyst to help you start the process of becoming social.

Who should read this?

  • Ambitious, social savvy folks that don’t mind overcoming adversity
  • Executives who don’t want to be years behind the curve (hint: you’re already a few behind)
  • Agencies and consultants that are tasked with improving or creating social strategies and business units

This book isn’t a get rich quick scheme. It isn’t a guide to monetize your blog. It isn’t a direct aide to your personal brand. It isn’t something one person can read and do themselves. However, this book is one that can be passed around to a few key folks and used as a guide to restructure, revamp, create or destroy business practices and processes.

The NOW Revolution is one of the better books I’ve seen to tackle the business and organizational challenges of social media and give you a roadmap to improve things.

What one thing is missing?

Jay and Amber are both extremely smart, engaging and funny folks. I never quite heard their voice in this book. This is something nitpicky and probably comes from the fact that I enjoy talking to each of them, but I wish there was a little more of their personalities here. Granted, the goal of this book isn’t entertainment… it is about empowering you to change your business and teaching you how to do that. But, I would have liked a little of the sarcasm and humor I know and love about each of them. :)

Ready to get your copy and start changing your business?

I have three copies of The NOW Revolution to give away to folks who need and want one.

Here is how to win a copy:

  • Tell me why you want this book and what you plan to do with it.
  • 1 Entry: Leave your explanation in the comments section.
  • 3 Entries: Write a blog post telling me why you want this book and what you plan to do with it and link to this blog post. Notify me and link to your post in the comments.
  • One book will go to the best answer and the other two will be randomly chosen (which means you have a 3x better chance to win by writing a blog post).
  • I’ll announce the three winners February 25, 2011!


Disclaimer: All four books were received free of charge with the understanding I would write a review (good, bad, or ugly) and give away the extra books. :)

PS. Jay and Amber are coming to Raleigh in May for a Triangle AMA luncheon. Stay tuned for more details!

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Still not sure who wrote this post? I'm Chris Moody.


  1. Ooooh! I would love a copy to review. I want the book cause it’ll look great on my shelf and people will think I’m a social media maven guru expert if I have it on there. But before I frame it in its own special case, I do plan on reading it.

  2. Thanks so much for the nice review Moody. We appreciate it. Funny enough, we had a lot more bite and sarcasm in the early drafts, but polished it out for the most part. Didn’t want to turn off people that don’t already know us. Next time, we’ll have the courage to leave it in!

    See you in the Triangle! Drop a review on Amazon if you can please?

  3. You know, the reason I would be interested in peeping out the book and reviewing it would be to take a different approach and not look at it like a social media douchebag, guru, ninja or Jedi, but rather from the take of a small business owner. How can they use the learnings from J&A and make themselves awesome. Because you know what they can use all the help they can get.

    • Thanks for the comment Jeff. I see you’re with VistaPrint… from my understanding, you all are already a little bit ahead of the curve. :)

      I agree with you that folks need to approach social from a business perspective and not the fluffy, shiny object point of view.

      • Why thanks Chris. The main perspective I am looking at books now is not more on how we can use the learnings, but more towards the small business owner.

    • Thanks for the comment Marcus!

      The NOW Revolution contains lots of information that I think will reinforce the importance of social to C-level folks and also give them some action items.

      Who is your favorite Minnesota Twin? Also, Favre… love him or hate him?

  4. As a perpetual student of marketing and connecting with consumers and business I would love to have a copy of this book to recommend to my clients. I personally consults 100’s of businesses all over North America and would love to add a new book to my recommended reading list. I am not a ninja or guru, I am one who cares about the services I provide to my clients and want nothing but the best for them, and I feel that this book could add a new dimension to my current Social Marketing offerings to them…so keep me in mind for the give away:)

  5. Great review.

    I need this book. Partly because I’m supposed to be a change agent at the two companies that I work for and partly because I’ve had the honor of working with Jay and I enjoy his sage advice. But, going back the first part, about a year ago I accepted a job with two companies – one is a relocation company and one is a moving company. Neither industries are particularly internet savvy, much less social, and it’s been a real challenge getting colleagues on board and engaged at all. They aren’t even excited about the new websites (launched in July and October), much less the other initiatives I’m trying to implement. What’s a girl to do? I moved from a PR agency environment where collaboration was paramount, to an internal position where no one understands what I do. Perhaps this book can help me get out of this vacuum! Please?

  6. I would love a free copy of these books. I just started my own Social Media client and landed a big Wine company. I need all the help I can get.

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  9. Hi Chris –

    Thanks a million for this, and for the great feedback on what worked for you. The point about being frustrated is the hard part for us, too, as authors. I hear it all the time when we stop to do speeches; ” I want to do all of this, but HOW???”. The problem is that answer and all of the intricacies for each business are impossible to cover off in a book. And the trick of course is that it’s up to each person to be willing to change little things, methodically and patiently over time, to make the big change happen. Not easy, but the only way it gets done.

    Appreciate the review. And like Jay said, perhaps we’ll be a little more brave with the voicing next time. That’s always tricky to translate in print. :)


    • Thanks for the reply Amber!

      I completely agree with you. Building awareness alone can help to get others involved and ease the frustration. I think this book is a great tool for that in the hands of the correct executive or leader.

      We can’t do it all, but progress always helps. :)

      When writing the review… I struggled to even come up with a great work flow to co-author a book while keeping each person’s voice. I definitely understand that struggle and if you and/or Jay solve that and figure out that workflow… Please share!

  10. If I received a copy of this book, I guarantee it would bring me exactly 79 more units of joy than anyone else who has asked for one. It’s SCIENCE!

    In all (OK, some) seriousness, I’m a refugee from the corporate marketing and media world starting my own consultancy to help non-profits as well as mainstream companies. I’m a little weak on social media but I love the space and am absorbing everything I can.

    I’m fascinated by the potential application of social media for social good. As a friend says, we need to turn slacktivism back into activism and renenergize people to get out there and do things that matter to them.

    So, basically, if you give me a copy, you will be helping to save the world. No pressure.

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