Why you should treat content marketing like parenting
The other day, I had the realization that the correct content marketing strategy looks a lot like parenting that follows the proverb – “It takes a village.”
The amount of content continues to grow.
The tiny little dot is the 1 trillion pages on the Internet that existed in 2008.
Creating all the content yourself is impossible.
To stand out, or have your company stand out – you need a village. Lots of people chipping in. Different types of content. Different opinions. Different lengths. Different styles.
Check out the full article at Compendium – a great content marketing platform and my new employer. ;)
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Still not sure who wrote this post? I'm Chris Moody.