Browsing articles tagged with "Branding | Marketing + Branding + Design by Chris Moody"

Feb 2, 2009

Avoid Cash4Gold even though they had a Super Bowl ad – Scam Alert

Please note: the following links contain opinions and views of other people.

Hammertime.

I’m sure we all watched the Super Bowl and saw the Cash4Gold ad with some celebrities touting the great benefits of sending in your jewelry and receiving cash for it. There is a great deal of information (mostly on Consumerist) on Cash4Gold and I thought it would be nice to aggregate it into one post.

Full frontal assault.

UPDATE: I received an email from Cash4Gold regarding this post (linking to other sources), actually the exact same email listed here: Take No Prisoners. An aggressive PR campaign that in my opinion is only hurting their brand perception.

The Dirt.

Read the email that was sent to me and feel free to contact Weronika – Cash4Gold PDF Attached.

Cash4Gold Super Bowl Commercial

Example 1: 10 Confessions Of A Cash4Gold Employee

Example 2: Cash4Gold Offers Blogger $3,000 To Remove Negative Post

More resources are available thanks to The Consumerist. Thanks to Nick for bringing this to my attention.

Effective Advertising and Promotion Examples

Catch my eye.

Sometimes breaking norms for advertising and promotion can lead to great results. I’ve spent some time compiling the best examples I could find for your enjoyment. What makes an effective advertisement to you? Is it the message, the hook, or the overall presentation? Let’s dive right in and check out some brilliant ways to advertise or promote.

To save any of the images or view them with a brief description, visit the Flickr link.

Carolina Cinemas has a new logo!

As Carolina Cinemas grows in the Carolinas and has started in NC, a “Carolina” theme was desired. Using the state flower, the dogwood, this logo was created and will now be phased in to all marketing collateral. Be sure to check out a movie at Carolina Cinemas if you are in Raleigh, Charlotte, or Asheville. These folks are really doing some great things.

Carolina Cinemas website