Jay Baer and Amber Naslund in Raleigh on May 19 – register now!
If you do anything with social media, there is a good chance that you follow Jay Baer (@jaybaer) and Amber Naslund (@ambercadabra) pretty closely.
Thank to Triangle AMA, we’ve landed both of them to come and speak on May 19 at 11:30AM at the Brier Creek Country Club.
Why Register Now?
- This will be awesome.
- The event includes lunch.
- Jay and Amber are both consistently in top 10 speaker, author and blogger lists for marketing and social media.
- The first 100 registrants get a free copy of their new book, The NOW Revolution.
- I’ll be there if you are one of the two people that follow this blog and haven’t met me in real life.
Event Info
Exclusive Offer: a free copy of the speakers’ book The NOW Revolution to the first 100 registered attenders for Triangle AMA’s May luncheon. Tell all your marketing friends!
The social media evolution has begun, yet so many companies have yet to adapt. Learn how to retool your organization to apply real-time social media marketing and make it work for you rather than against.
Two leaders in social media strategies, Jay Baer and Amber Naslund, discuss the principles in their book The NOW Revolution, and show you how your company or organization membership can add more speed, smarts and sociability.
Don’t miss out: be one of the first 100 to register for the Triangle AMA May luncheon and receive your own copy of The NOW Revolution at the luncheon.
About the book:
Every customer is a potential reporter, and every employee is a potential spokesperson. Business has changed more in the past three years than in the prior 30. But it’s not a threat, it’s an opportunity. The NOW Revolution shows you how. This book isn’t about how to “do” social media. Instead, it outlines how you can retool your organization to capitalize on real-time business. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice. The NOW Revolution is the #3 business book in this April’s Inc. Magazine. (http://nowrevolutionbook.com/)
About the authors:
Amber Naslund is a communication and business strategist and the VP of Social Strategy for Radian6. She’s worked with businesses of all sizes to solve business problems through better communication. (http://twitter.com/ambercadabra)
Jay Baer is a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. (http://twitter.com/jaybaer)
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The Now Revolution by Jay Baer and Amber Naslund – Book Review and Giveaway
In case you’ve been living in a cave, Jay Baer and Amber Naslund have teamed up and published The NOW Revolution – 7 Shifts to Make Your Business Faster, Smarter, and More Social (affiliate link).
Their new book has been receiving rave reviews and I received a copy with the understanding that I would share my thoughts after reading it…
There is a high probability that this book will frustrate you.
Yes… frustrate you, but follow me here. Jay and Amber have decided to tackle the challenge businesses are facing to adjust to being social and not just doing social. For those of us in or around the “social” industry, we completely grasp this concept.
The NOW Revolution is organized into seven sections – the 7 shifts mentioned in the title. Each shift walks us through the process of becoming social, scalable and sustainable. There are action items, questions, summaries and plenty of additional documents linked via Microsoft Tag technology.
But, you’re wondering why this book may frustrate you.
Most companies are not social.
Even the companies that do social.
Most companies have processes and organizational hierarchies that inhibit being social.
If you have a finger on the pulse of where you work… there is a good chance that reading an actionable guide of what you should or can do to infuse social into your business will lead you to the conclusion How the *$&^ am I going to make this happen?
Being a social company is not a fluffy thing. It isn’t a trendy thing. It isn’t creating cool content that is sharable. It is changing the entire culture of your organization and embracing the fact that there are TONS of things out of your control.
If this was an easy thing to do, we wouldn’t need a book, guide, agency or consultant to help.
What will you get out of The NOW Revolution?
- Lots of ideas for things to do within the workplace
- A better understanding of scaling social
- What to look for and cultivate in employees to become more social
- How to handle real-time crises
- A more in-depth knowledge of what listening and monitoring really means
- Potentially frustrated, depressed or overwhelmed trying to make this happen
Again, I’d like to reinforce the fact that if this was easy… every company would be social. This book when read, understood and placed in the correct hands can be a catalyst to help you start the process of becoming social.
Who should read this?
- Ambitious, social savvy folks that don’t mind overcoming adversity
- Executives who don’t want to be years behind the curve (hint: you’re already a few behind)
- Agencies and consultants that are tasked with improving or creating social strategies and business units
This book isn’t a get rich quick scheme. It isn’t a guide to monetize your blog. It isn’t a direct aide to your personal brand. It isn’t something one person can read and do themselves. However, this book is one that can be passed around to a few key folks and used as a guide to restructure, revamp, create or destroy business practices and processes.
The NOW Revolution is one of the better books I’ve seen to tackle the business and organizational challenges of social media and give you a roadmap to improve things.
What one thing is missing?
Jay and Amber are both extremely smart, engaging and funny folks. I never quite heard their voice in this book. This is something nitpicky and probably comes from the fact that I enjoy talking to each of them, but I wish there was a little more of their personalities here. Granted, the goal of this book isn’t entertainment… it is about empowering you to change your business and teaching you how to do that. But, I would have liked a little of the sarcasm and humor I know and love about each of them. :)
Ready to get your copy and start changing your business?
I have three copies of The NOW Revolution to give away to folks who need and want one.
Here is how to win a copy:
- Tell me why you want this book and what you plan to do with it.
- 1 Entry: Leave your explanation in the comments section.
- 3 Entries: Write a blog post telling me why you want this book and what you plan to do with it and link to this blog post. Notify me and link to your post in the comments.
- One book will go to the best answer and the other two will be randomly chosen (which means you have a 3x better chance to win by writing a blog post).
- I’ll announce the three winners February 25, 2011!
Disclaimer: All four books were received free of charge with the understanding I would write a review (good, bad, or ugly) and give away the extra books. :)
PS. Jay and Amber are coming to Raleigh in May for a Triangle AMA luncheon. Stay tuned for more details!
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Want Google Offers Now? Here’s how.
This is really simple.
Google is built for search and Offers is built into Google.
Want to see every offer out there and find one you like?
Simply search the following at Google.com:
“coupons site:maps.google.com intitle:Google Offers”
Have fun checking out all the participating offers!
You can also add Google Offers to your iGoogle homepage easily.
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5 Reasons Why Social Media Needs Us to Ask “What’s In It For Me?”
How many social media services do you actively use?
How many social media services have you signed up for?
Could you teach a friend how to use every service you’ve signed up for?
A recent study by Pew found that 83% of Millennials online are using social networking sites. The Millenial generation includes ages 18-33. Only two years ago (12/2008), 67% of Millennials were using social sites. Millenials consist of 35% of the entire online population.
Think about that… there was a 16% growth in a population that is over a third of total Internet users. That is a massive shift. So massive, that there is a bunch of rah rah and fluff within social media. A new product is released and all us early adopting Millennials run out and try it.
OneForty is the best source I could find of aggregating many of the social tools out there. Let’s look at a few segments…
- There are 117 different ways to checkin to your local gas station or restaurant with location apps.
- Currently, I can access Twitter with one of 285 different apps.
- I have 61 choices for shortening URLs.
- Track your brand with one of 125 brand tracking apps.
- Social CRM is real and you can choose from 117 different apps for that.
If we keep using a little of everything, we will continue to be over-saturated with hundreds of different social media apps, tools and services to choose from. We need to start finding the benefits for ourselves and letting the non-beneficial services disappear. Here are five reasons we need to start asking “what’s in it for me?”
1. You can’t drink from a fire hose
We have too many tools, companies, consultants and options today. It is impossible as a practitioner to use everything out there to find what works best. In an entirely unregulated industry, this won’t change unless we force it to change. Pick what works and has value and ditch the rest.
2. Competition leads to better products
The more selective we are, the more power we have. By not buying or using everything, the proverbial fit will survive and evolve to become even better. Things of little or no value will ride off into the sunset. Competition won’t scare the good people, companies or products away. They’ll embrace the challenge. They’ll listen to their users. They’ll take that advice and make their “stuff” even better.
3. A Master of One > A Jack of all Trades
One of the best criticisms I’ve received in my career was that I had a hard time saying no. I tried to do everything. Be involved in everything. I’m information hungry by nature. But, are we stretching ourselves too thin? If we are, our quality of work will immediately decline. Using 50 tools poorly just makes you an idiot. Being a subject matter expert for one or two makes it easy for you to get paid.
It is great to be well rounded and understand lots of things. But, at the end of the day… we have to absolutely dominate something. If you can do both, well played friend. If not, pick your thing and crush it.
4. Accountability is needed
There is way too much anonymity in social media and new marketing these days. Gradually, the top performers (consultants, strategists, services, apps, tools, etc.) will rise to the top… but this takes some digging currently. Until there is more accountability, mediocrity will continue to hide and those not doing their due diligence may end up with a negative perception of the industry. I’m not advocating that we hand-hold folks through their decision making process, but by being more selective and using / sharing the choice few… it tightens up and refines itself.
5. Social media is a business and needs to be treated like one
This is a fun environment to be in. Everyone thinks that social media and community management is a dream job where we play Candyland and check-in at all the cool restaurants and conferences and hang out in trendy cities. While some of that may be true, this is bizness man. Most of us are measured. Most of us do have accountability. Most of us have targets that we have to hit to get paid. Most of us don’t even have 100% of our time dedicated to social. Weeding out the crap in the industry will help illustrate the fact that social media is real, it works (and there are ways to show it) and there are people busting their humps to continue to take it even further.
What social media tools or services can you eliminate by asking “What’s In It For Me?”
An example: I’ve phased out several of the location apps I used to frequent. There isn’t really a need for me to check-in on four or five different apps anymore. I wasn’t getting any benefit there. There are times where certain LBS apps are extremely helpful for me (major conferences), but daily use just wasn’t cutting it. I’ve lost at least seven mayorships in the past month alone. :) And it hasn’t cost me a penny…
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How to use Twitter and LinkedIn for business in 20 minutes
Yesterday at Internet Summit (follow the conversation on Twitter at #isum10), I had the opportunity to co-present with Myles Kleeger of Buddy Media about using Twitter, LinkedIn and Facebook for business. I tackled Twitter and LinkedIn and Myles focused on Facebook.
We had a short amount of time, but I opted to offer five things to do (I like easy takeaways from presentations) and one thing not to do for each network. My presentation can be found below.
In a strange twist of fate, this presentation ended up featured on the slideshare.net homepage and was a spotlight presentation on the How-To and DIY section (even though all the content is really verbal :).
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